Vice President of Digital (Financial Services/Banking)
We have been retained by an exciting yet stable organization in the financial services/banking space that continuously wins Top Workplaces awards to identify their first VP of Digital. Reporting to the CMO and working cross functionally with the business, Technology & Marketing, the VP of Digital will lead a team of ~15 in a truly transformational change for the organization in focusing on new digital experiences & products. Though the organization has 1,500 employees, the CMO is excited about driving innovation with new client experiences and digital products.
This role is definitely a “build” role; not just products & entirely new client experiences, but also developing & cultivating a modern team of product leaders & marketers focused on some of the latest & greatest technology. Unlike many organizations looking to do this work, this organization is extremely stable, and has the backing of the CEO to pursue these initiatives because they are not just technological initiatives, but organizational ones.
Our clients offers a robust package overall, including a strong base + bonus, along with a strong benefits package.
*** Our client maintains a hybrid schedule, so the candidate will need to reside in the Twin Cities, Chicago, or Madison areas, or the surrounding states with regular travel to one of their 25 offices. They are not providing visa sponsorship at this time. ***
Responsibilities
- Oversees secured digital experiences, enabling clients to manage funds, pay bill and optimize capital, using full funnel web metrics to enhance the client experience, collaborating with Research and Client Experience (CX) teams to gain a deep understanding of the client experience. Partners with Technology, leveraging an agile format to bring the roadmap to life. - Oversees multiple public sites, utilizing expertise in personas and the marketing technology stack to create engaging content and drive client interactions through various channels. Collaborates with Marketing and Technology to deliver hyper-personalized website experiences. - Champions the understanding and strategic use of the full suite of Martech tools, including personalization, testing, tagging, and landing pages. Drives the usage and adoption across teams to maximize their effectiveness. - Sets the vision and digital strategy, communicating the roadmap across a wide range of teams. Delivers strategic leadership in the evolution and impact of digital and mobile banking. Identifies and evaluates digital opportunities, driving competitive advantage and enhancing client value. - Develops and leads the SEO strategy to ensure top search engine rankings and deliver personalized content across all client journeys. Prioritize SEO to establish authority in key areas, collaborating with the marketing team to integrate SEO insights into the broader paid search and site search strategies. - Communicates business expectations and goals to team and is responsible for team’s results. - Collaborate closely with Technology and other departments to ensure resource prioritization aligns with business goals. - Drives continuous process improvement, change management, use of technology and develops best practices within the team.
Desired Skills and Experience
- Bachelor’s degree in business administration, marketing, financial services, or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job. - 10+ years of years of leadership and management experience preferred with a track record of hiring, leading and training high-performing digital teams. - Proven experience in full funnel web metrics, including the ability to analyze, interpret, and optimize data to enhance and optimize the client journey and overall digital experience. - 10+ years of experience creating and optimizing large scale digital experiences in financial services and an emphasis on agricultural or rural lending preferred. - Demonstrates visionary thinking and expertise in digital strategy to develop and communicate a comprehensive roadmap that enhances the entire client digital experience across the full funnel. - Strong analytical skills, capable of identifying patterns and making data-driven decisions to enhance and elevate demand generation practices. - Demonstrates exceptional relationship-building and consensus-building abilities. - Expansive knowledge of industry trends and best-in-class solutions. - Deep understanding of web content, design, and user experience to create compelling experiences. - Extensive knowledge of client personas, age groups, and varying levels of digital engagement. - Excellent communication skills with the ability to effectively present to senior leadership. - Systematically uses research, analytics, and client feedback to uncover opportunities. - Demonstrates exceptional storytelling skills, capable of bringing others along on the journey to create compelling experiences.
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ABOUT SKYWATER SEARCH
Start with your Short List
Led by a group of seasoned search industry professionals, SkyWater Search Partners brings new focus to a novel concept, “Short List Search.” Our purpose is to leave a lasting impression on the clients we serve by providing individuals who will make a measurable difference in their business. We strive to consistently deliver great results to our clients in a very timely manner.
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